How we collect, use, disclose and safeguard your information when you use this site.
Last updated August 27, 2026
Otter Soft Water (“we,” “us” or “our”) respects the privacy of our website users (“user” or “you”). Otter Soft Water is a brand of UDI Water, operated by Interkoi, a company registered in Florida, United States at 11225 St. Johns Industrial Pkwy North, Jacksonville, FL 32246.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, social media channel, or mobile website related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on our Site.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personally identifiable information, such as your name, mailing address, email address, telephone number, ZIP code, and details about your home and its water, that you voluntarily give to us will be stored by the Site when you submit a water test request or other contact form. You are under no obligation to provide us with personal information of any kind; however, your refusal to do so may prevent you from using certain features of the Site, including booking a free in-home water test.
Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
If you provide your phone number through our website or other forms, you consent to receive text messages (SMS) from Otter Soft Water regarding your inquiries, appointments, services, and occasional promotions. Consent to receive marketing text messages is not a condition of any purchase. Message frequency may vary. Message and data rates may apply.
You can opt out of receiving text messages at any time by replying STOP to any message. For assistance, reply HELP or contact us directly.
We do not share or sell your phone number or SMS opt-in information to third parties for marketing purposes.
Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.
Information from third parties, such as advertising platforms or lead sources, where you have submitted your details to those parties and they are permitted to share them with us.
Having accurate information about users permits us to provide our users with a smooth, efficient, and customized Site experience. Specifically, we may use information collected about you via the Site to:
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
We may share your information with third parties that perform services for us or on our behalf, including form and website hosting, data analysis, email and text message delivery, scheduling, financing, payment processing, customer service, and marketing assistance.
We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us, including UDI Water and United Hydro.
We may share your information with our business partners to offer you certain products, services or promotions.
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third party applications for marketing purposes, as permitted by law. As stated above, we do not share or sell your phone number or SMS opt-in information to third parties for their own marketing purposes.
If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline to honor commitments we made in this Privacy Policy.
We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. By accessing the Site, you consent to the collection of such information, unless your browser settings decline it.
Additionally, we may use third-party software to implement email and text marketing campaigns, and to manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or the Digital Advertising Alliance Opt-Out Tool.
We may also partner with selected third-party vendors, such as Google Analytics and others, to allow tracking technologies and remarketing services on the Site through the use of first-party and third-party cookies to, among other things, analyze and track users' use of the Site, determine the popularity of certain content, and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policies and contact them directly with any questions. If you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor directly or use the opt-out tools linked above.
You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser's cookie files may also clear certain opt-out cookies, plug-ins, or settings.
The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party website, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or the privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
We do not knowingly solicit information from or market to children under the age of 18. If you become aware of any data we have collected from children under age 18, please contact us using the contact information provided below.
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
If you no longer wish to receive correspondence, emails, or other communications from us, you may opt out by unsubscribing from email communications, by replying STOP to any text message, or by contacting us using the details below. We will still contact you as needed about an appointment you have booked or service work in progress.
If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.
If you have questions or comments about this Privacy Policy, or you would like to know what information we hold about you, please contact us at:
Otter Soft Water
A brand of UDI Water
11225 St. Johns Industrial Pkwy North
Jacksonville, FL 32246
United States
Phone: (904) 897-2493
Email: toc@udiwater.com